We do not discount, and here is why

An open letter

Draft. Replace with the finished letter, written in the founder’s voice.

A house that discounts teaches its clients one thing above all others: that waiting is rewarded. And the man who paid the full price learns that he was the one who lost.

We would rather not teach that lesson. So there is one price, and it does not move.

It makes selling harder. We have accepted that.